How do we collect information?
When you interact with us. We collect personal information from you when you submit a form, register with our website, make a donation, or otherwise provide us with personal information, whether online, on the phone or via post. When you interact with third parties.
We may also receive information about you from third parties, for example when you sign up to fundraise for Anna Kennedy Online using a third party, such as VirginGiving. Where we obtain your details from a third party, we will process the data to the same standards set out in this policy. When you visit our website. We may gather information to help us improve your online experience. This includes learning about what pages and topics you are interested in. We also occasionally use personalisation, which changes the way some users may see the website, based on previous visits and online behaviour.
We may also use the information we gather on the website to serve relevant adverts to you on third party websites like Facebook.
To find out more information about the cookies we use or how to opt-out of tracking, please read further details below.
What information do we collect?
The types of information collected might include: your name, date of birth, e-mail address, full postal address and telephone number. We will also collect, and securely hold, data you supply us related to a financial donation or Direct Debit mandate. We do not keep on record data related to social media usage or accounts.
How do we use this information?
We will use your personal information to provide you with the services, products or information you have requested, for administration purposes – such as processing a donation – and, if you allow it, to further our charitable aims, including contacting you about our fundraising and campaigning activities. To enable us to communicate with you effectively, we may sometimes use your data for the purposes of analysis, based on information that you have provided to our charity. We only ever share your data for these purposes with trusted, contracted suppliers. The data is shared securely and subject to safe disposal agreements.
This type of activity is solely designed to help us provide you with a tailored service and to meet our charitable aims.
We will not use your personal data for any other purpose without your consent and we will contact you according to your stated preferences. We hold your data on a secure database and in usable format only for as long as is required, and determined by the recency of your interactions with us, or for as long as we are required to do so by law (for example, we may need to keep a record of any financial transactions for a pre-determined period of time). We do not pass on your data to any other third party without your express permission, or unless required to do so by law.
We may need to share your information with our contracted service providers and associate organisations – such as fundraising services suppliers, fulfilment partners, and data, digital or IT service agents – to help us carry out our charitable activities, meet our organisational aims, and to ensure that our records are kept up-to-date. We only use your personal information for direct marketing purposes if we have your consent (for electronic communications) and/or where we already have an existing relationship with you (for postal or telephone communications). If you no longer want to hear from us, please let us know by emailing firstname.lastname@example.org
or calling 01895 540187.
How do we protect personal information?
We use secure servers when you make a donation or purchase via our website. We also take appropriate measures to ensure that the information disclosed to us is kept secure, accurate and up to date and kept only for so long as is necessary.